Marketing Management MCQ Questions for Class 12 Business Studies Chapter 11 with Answers

We have completed the NCERT/CBSE chapter-wise Multiple Choice Class 12 Business Studies Chapter 11 Marketing Management with Answers by expert subject teacher for latest syllabus and examination. Prepare effectively for the exam taking the help of the Class 12 Business Studies Objective Questions PDF free of cost from here. Students also can take a free test of the Multiple Choice Questions of Marketing Management. Each Qhas four options followed by the right answer. Download the Business Studies Quiz Questions with Answers for Class 12 Pdf and prepare to help students understand the concept very well.

MCQ Questions for Class 12 Business Studies with Answers

Q1. Which of the following is the part of the marketing mix?

(i) Price
(ii) Product
(iii) Place and Promotion
(iv) All of the above

(iv) All of the above

Q2. Develop relationship.

(i) Publicity
(ii) Advertisement
(iii) Sales Promotion
(iv) Public relation

(iv) Public relation

Q3. Which of the following is not a part of ‘Place and Promotion’?

(i) Warranties
(ii) Advertising
(iii) Personal selling
(iv) Sales Promotion

(i) Warranties

Q4. Which one of the following factors is not relevant to price fixation?

(i) Obtaining market leadership
(ii) Age of an organisation
(iii) Value for money
(iv) Product differentiation

(ii) Age of an organisation

Q5. The term ‘market’ may be understood in which of the following contexts?

(i) Geographical area covered
(ii) Type of buyers
(iii) Quantity of goods transacted
(iv) All of the above

(iv) All of the above

Q6. Which of the following is not concerned with the ‘Price’?

(i) Advertising
(ii) Discounts
(iii) List price
(iv) Margins

(i) Advertising

Q7. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?

(i) Production concept
(ii) Product concept
(iii) Marketing concept
(iv) Selling concept

(iii) Marketing concept

Q8. Secondary package refers to

(i) First layer of protection
(ii) Transportation package
(iii) Additional layers of protection
(iv) Immediate container

(iii) Additional layers of protection

Q9. For heavy equipment, which of the following channels is more relevant?

(i) Zero-level
(ii) One-level
(iii) Two-level
(iv) Three-level

(i) Zero-level

Q10. Which of the following is a feature of marketing process?

(i) Satisfying needs and wants of the consumers
(ii) Creating a market offering
(iii) Developing an exchange mechanism
(iv) All of the above

(iv) All of the above

Q11. Under marketing mix which of the following is not a part of Product?

(i) List price
(ii) Quality
(iii) Design
(iv) Brand Name

(i) List price

Q12. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?

(i) Production concept
(ii) Product concept
(iii) Marketing concept
(iv) Selling concept

(i) Production concept

Q13. The word ‘Market’ has come from the Latin word

(i) Marketo
(ii) Marketio
(iii) Marcatus
(iv) Matico

(iii) Marcatus

Q14. -ensures that products reach the ultimate customers from the manufacturers.

(i) Selling
(ii) Marketing
(iii) Physical distribution
(iv) Sales promotion

(iii) Physical distribution

Q15. Which of the following can be marketed?

(i) Red Cross society persuading to donate blood.
(ii) Kerala Tourism persuading people to visit Kerala for health tourism.
(iii) Political parties persuading to vote for a particular candidate.
(iv) All of the above

(iv) All of the above

Q16. Advertising lacks

(i) Reaching to a large number of people
(ii) Covering market in short time
(iii) Direct Feedback
(iv) Impersonal communication

(iii) Direct Feedback

Q17. Is objection to advertisement.

(i) Undermines social values
(ii) Decrease in price
(iii) Knowledge on various products
(iv) Improvement in Quality of Product

(i) Undermines social values

Q18. Which of the following is a direct channel of distribution?

(i) Manufacturer, wholesaler, retailer, customer
(ii) Manufacturer to customer
(iii) Manufacturer, retailer, customer
(iv) None of the above

(ii) Manufacturer to customer

Q19. Marketing is called a _ process because it involves interaction of buyers and sellers.

(i) Economic
(ii) Social
(iii) Legal
(iv) Political

(ii) Social

Q20. In order to promote the habit of health and hygiene among weaker sections of the society, Abhyas Limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.

(i) Product concept
(ii) Production concept
(iii) Marketing concept
(iv) Societal marketing concept

(ii) Production concept

Q21. Which of the following is a brand name?

(i) Nike
(ii) Woodland
(iii) Asian Paints
(iv) All of the above

(iv) All of the above

Q22. Products are not purchased but sold’, with which point of view is this statement associated?

(i) Product
(ii) Sale
(iii) Production
(iv) Marketing

(ii) Sale

Q23. Which of the following is a function of packaging?

(i) Product promotion
(ii) Product identification
(iii) Product protection
(iv) All of the above

(iv) All of the above

Q24. Registering a trademark gives to the users.

(i) Finance
(ii) Fame
(iii) Protection
(iv) Information

(iii) Protection

Q25. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.

(i) Describes the product and specifies its content
(ii) Identification of the product or brand
(iii) Grading of products
(iv) Helps in promotion of the products

(iv) Helps in promotion of the products

Q26. Which of the following is not a part of ‘Place and Promotion’?

(i) Warranties
(ii) Advertising
(iii) Personal selling
(iv) Sales Promotion

(i) Warranties

Q27. Cardbox of Shaving Cream is the example of?

(i) Primary Packaging
(ii) Secondary Packaging
(iii) Transport Packaging
(iv) None of the above

(ii) Secondary Packaging

Q28. irtight containers and packets used for chips, biscuits and jams etc., are the example of

(i) Product differentiation
(ii) Product identification
(iii) Product promotion
(iv) Product Protection

(iv) Product Protection

Q29. Under which of the following situations is a company not likely to fix a lower price for its product?

(i) When the competition has introduced a substitute product
(ii) If the demand for a product is inelastic
(iii) When the company wants to attain market share leadership
(iv) When the demand for the product is low

(ii) If the demand for a product is inelastic

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MCQ Questions for Class 12 Business Studies with Answers

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